Show Your Tattoo, Get a Free Burrito: Chipotle's Friday the 13th BOGO Is Back for One Hour

Friday the 13th usually gets blamed for bad luck. At Chipotle, it meant a free burrito — for exactly one hour. The chain brought back its "Tatted Like a Chipotle Bag" deal on Friday, November 13, offering a free entree to anyone who showed a tattoo at the counter between 3 and 4 p.m. local time.

The rules were simple. Walk into a participating Chipotle in the United States or Canada during that hour, show a tattoo, buy one entree and get a second one free. The free entree had to cost the same as the one paid for or less, and each check could include up to five free items. The offer was in-store only. Online orders, the app, delivery and catering were all excluded.

No real ink was required. Chipotle said temporary tattoos and designs drawn on skin counted too, so anyone willing to sketch something on an arm could get in on it. "Friday the 13th gives our tattooed fans a chance to show off their favorite ink and get rewarded for it," Stephanie Perdue, Chipotle's senior vice president of brand marketing, said in a news release. "Every tattoo has a story, and this BOGO gives fans a fun way to share theirs."

The promotion is a repeat. Chipotle ran the same deal on Friday the 13th in March, and the company said that day produced the highest single-day sales in its history. The chain announced the November return on November 9, giving fans four days to plan.

This time the deal came with a celebrity twist. Rapper Wiz Khalifa, a longtime Chipotle fan, designed limited-edition takeout bags covered in artwork inspired by his own tattoos and signed them. The bags were handed out at one location only: the Chipotle at 3510 Forbes Avenue in Pittsburgh's Oakland neighborhood, his hometown, from 3 to 4 p.m. while supplies lasted. "I've been a big Chipotle fan for years, so seeing my tattoos take over the bags is wild," Khalifa said in a statement. "Usually people are trying to get tatted like a Chipotle bag — now the Chipotle bags are tatted like me. Getting to do it in Pittsburgh makes it even better."

Fans outside Pittsburgh still had a shot at a bag. Chipotle Rewards members could enter a sweepstakes to win one of 13 signed bags, exchanging 10 points per entry from Thursday, November 12 through Saturday, November 14, with a limit of 20 entries per person. Khalifa's usual order — a double chicken bowl with white rice, roasted chili-corn salsa and romaine lettuce, plus chips and guacamole — was also available to order straight from the Chipotle app and website starting Friday. His new album, "COOL," came out the same day.

The deal landed on a busy day for the chain. Chipotle also made news this week with a drone delivery to professional golfers Joel Dahmen and Mark Hubbard during a practice round in Austin, Texas — the first drone food delivery in PGA Tour history, carried out with delivery company Zipline. The company's most recent earnings report, released October 28, showed revenue up 9.6 percent to about $3.3 billion for the quarter ended September 30.

The one-hour window meant the deal was gone almost as fast as it arrived — at least on the East Coast, where 4 p.m. passed before most people left work. But for anyone who made it in time, the math was hard to argue with: one tattoo, one hour, one free burrito. The sweepstakes runs through Saturday for anyone still chasing a signed bag.